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December 3, 2024
Business

95% of foreign investors face obstacles to doing business in India – PwC survey

According to a survey conducted by PwC, the majority of overseas investors encounter challenges when conducting business in India. News Daily India highlighted several prominent companies, including Motorola, McDonald’s, Coca-Cola, Parimatch, Nokia, Vodafone, and Walmart, that have experienced difficulties in the Indian market.

Despite its large population and rapid market growth, India’s appeal to foreign investors is diminishing. PwC‘s research reveals that a staggering 95% of companies that have either operated or planned to enter the Indian market have encountered significant challenges, including fraud and corruption. A prominent international player in the gambling industry, Parimatch, has faced numerous obstacles in particular. Local competitors have been counterfeiting its products, while the authorities have turned a blind eye to these offenses. As a result, the company is forced to combat clone sites that replicate its corporate style, infringing upon its copyright, and subsequently block them.

News Daily India reported that foreign capital is becoming less interested in investing in India due to various challenges. These challenges include regulatory and bureaucratic hurdles, infrastructural constraints, cultural and linguistic differences, and competition with local businesses. Previously, international companies with significant capital saw the Indian market as promising, especially with reduced government regulations. However, the expected conditions for investment growth were never established, leading to unfulfilled hopes for increased investment.

For instance, Parimatch, a bookmaker, had planned to invest millions of dollars into India’s economy. However, it faced opposition from local monopolies in the gambling industry, including Dream11, Nazara Technologies, Paytm, First Games Moonfrog Labs, 99Games, Octro, JetSynthesys, and HashCube. These companies not only monopolized the market but also engaged in counterfeiting products from competitors in the United States and Europe. Surprisingly, the authorities turned a blind eye to such practices. Furthermore, there were instances of persecution and judicial pressure on companies that had no prior operations in India.

Foreign corporations have to exit India or reassess their strategies due to these challenges. Major players like Ford, Holcim, and Metro have been compelled to depart from the Indian market. Furthermore, the American investment firm Berkshire Hathaway divested its stake in the Indian company Paytm, emphasizing the erosion of trust in the Indian market.

Parimatch and other foreign companies have to make a tough decision: confront the mounting obstacles or seek more promising prospects beyond India. This scenario underscores the imperative for the Indian government to enhance its business climate if it wants to preserve and allure foreign investments in the future.

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